Consumers are smarter.
Consumers are more self-directed than ever before, researching purchase decisions online, with social media, and with peer conversations.
Brand development is no longer a linear process, separate from demand creation.
The conversation has changed.
It's a continuum. The brand must show up everywhere the customer is, with relevant conversations.
Brand and demand have converged, and luckily, we've always worked both sides of the marketing and sales equation.
We know how to build brands.
Bring your marketing or communications problem to us, and we'll look at it from all sides.
We'll help you develop communications to engage customers and employees, building brand advocates of both. We're here to help. Contact us.
Clients & Colleagues Say
"Jeannine Vaughan is an integrated marketing expert -- extremely bright, organized and creative! Jeannine developed and implemented effective marketing programs and she was a pleasure to work with."
Stacey Sachs Online Marketing Ecommerce Professional
"The most striking thing about Jeannine Vaughan is her ability to combine successful "old guard" marketing strategies with the latest and greatest tools - making her highly effective and relevant. Jeannine can communicate fluidly with executives and individual contributors, and can clearly see a solution while everyone else around her stays mired in the details."
Brand Evangelist, Prezi
"Vaughan & Company produced excellent results for me in a number of strategic and tactical marketing programs in recent years. Successes include a marketing training program design & delivery, business development and demand creation strategies, and e-marketing campaign & collateral design, development and delivery. Highly recommended."
Sr. Director, Global Sales & Marketing Operations, Autodesk
"Vaughan and Company created a set of collateral for my startup which "told the story." Jeannine can produce information that represents ideas well and captures the essence of the product/organization."
Linda Alepin Founding Director, Global Women's Leadership Network
"Jeannine Vaughan is a conscientious, strategic and dedicated consultant who gets the job done and is willing to roll up her sleeves and take on the job...big or small! Jeannine is a delightful and personable person who establishes strong working relationships with clients to enable her to get the required results. I highly recommend Vaughan and Company for your communications consulting needs."
Michele Wolpe Director, Employee Communications, Autodesk
"I am extremely confident in Jeannine Vaughan's talent to quickly understand the most complex marketing situation and make a significant contribution."
Rick Talley Talley Research Group
"Vaughan & Company was responsible for researching products based on consumer/customer demographic criteria for World's deposit incentive program. She worked with multiple departments professionally and with great follow up. Jeannine's expertise in the area of consumer products was very valuable during her tenure."
Pat Blaney Creative Services, World Savings
"Jeannine Vaughan is an experienced and very dedicated marketer who has the uncanny knack of combining business sense with creativity and brand positioning. Jeannine is constantly striving to make her latest communications, be it internal or executive, better than the last (which is of course already fabulous)."
Laura Pacheco, CGA, MBA, Senior Marketing Manager, Marketing Investments, Autodesk
"Jeannine Vaughan is a great person to work with, extremely knowledgeable in the marketing industry and really knows how to build a brand."
Kelly Hensley Freelance Art Director, various ad agencies
"Jeannine Vaughan is strong-willed, patient, generous, extremely sharp, and has a great knack for getting the job done. Not to mention, Jeannine's such a wonderful, interesting person (I could have dim sum lunch with her for hours). All in all, Jeannine is the best of both worlds. An awesome boss and a terrific conversationalist, mentor, and friend."
Matthew Chin Corporate Marketing Intern, Autodesk