Vaughan and Company Employee Communications

San Francisco, CA

Intranet Design and Development

Vaughan intranet design
Autodesk Marketing Center

As Autodesk retooled its brand, it was important for all employees to understand how to communicate the new brand both visually and verbally. Corporate and brand messaging, image guidelines, and other tools helped employees embrace the new brand look and feel.

Vaughan & Company redesigned the marketing division's intranet site to reflect the new brand identity. The new portal contained all the brand assets to build marketing collateral for global product launches and a searchable database of research reports to help product managers keep up with competitors in a fast-moving marketplace.

internal branding
Autodesk Facilities Intranet Design

Vaughan & Company conducted research among CREFTS (facilities, travel, safety & security) executives to develop a brand positioning to communicate the way the group interacts with employees and better reflect the Autodesk brand.

With the new positioning and tagline "innovating the way we work" the CREFTS intranet site was revamped with user-friendly architecture and a contemporary site design. Engaging visuals, combined with witty, memorable copy attracted new site visitors and increased usage.

Autodesk Workplace Strategy

Leading a broad-based initiative to redesign workspaces to encourage collaboration and attract new talent, the Autodesk Workplace Strategy (AWS) team required a communications framework to build awareness of the program and keep employees informed.

Vaughan & Company developed a communications plan to keep employees informed as AWS pilot projects were initiated in various Autodesk locations across geographies. An intranet site with distinct messaging and visuals served as a central communications hub.

Focusing on the customer online experience, while ignoring employees' spells trouble for both.

Most companies build an intranet presence adhocly, loosely collecting and publishing information without a strategy. Pretty soon outdated content, multiple sites, and messy interfaces frustrate employees. And, then employee engagement begins to suffer.

Our intranet services can:
  • Help develop a vision and strategy to engage employees.
  • Design intuitive user experiences to get needed information fast.
  • Create a look and feel that increases brand advocacy.
  • Write content and publish on multiple web platforms.
  • Measure results and make continuous improvements.

It's a no brainer.

Employees need reliable information fast, and rely on their intranets to get it.

Improve your intranet properties with a free consultation »