by Jeannine Vaughan | Brand Voice
Working from home has a lot going for it—no commuting through bumper-to-bumper traffic, more flexibility, a kitchen that’s all yours for lunch and the ability to run a load of laundry while you’re in a meeting. It’s easier to take care of kids and pets. You can wear...
by Jeannine Vaughan | Brand Voice
As a writer, I admit I’m especially sensitive to bad writing when I see it out in the wild. And I feel like I’ve seen a lot of it lately: just content-factory crap getting churned out by the bucketful, if I can be so blunt. So much of it lacks originality, empathy,...
by Jeannine Vaughan | Messaging Strategy
The changing cadence of work Have you read about the “Dead Zone” yet? It’s that time between 4:00-6:00pm every day when remote work productivity takes a nosedive. A lot of remote workers log out of their screens to pick up their kids, make dinner, or just take a...
by Jeannine Vaughan | Corporate Storytelling
My friend Mary Beth from Mobile, Alabama once told me something foundational about Southern culture: “You can commit any number of crimes and still be invited back to a party, except for one: being a bore.” It turns out, that quirky, wonderful aspect of Southern...
by Jeannine Vaughan | Brand Voice
Have you started using AI in business communications yet? The AI text-generator chatbot choices abound: ChatGPT, Google Bard, Microsoft Bing, and so many others. Are these chatbots the greatest invention since the dawn of time? Or the beginning of the end of human...
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