news & updates
Leaders Think They’re Communicating, Employees Disagree
Employee communications seems to have regressed backwards since the pandemic. That’s unfortunate, because during the early days of Covid 19 leaders ramped up their communication efforts, and trust in leadership increased dramatically. The goodwill that leaders built...
Zoom Meeting Success
The Problem in a Nutshell – we’re over-zoomed. The COVID19 pandemic has democratized videoconferencing, especially Zoom, which is growing exponentially. The Zoom platform has grown from 20 million users in December, 2019 to 300 million users in April,...
Rethinking Change Communications for Hybrid Workers
We all thought the pandemic was waning and we’d return to some sort of normalcy last year. It didn’t happen. Now in 2022, we are still dealing with the uncertainty of COVID variant outbreaks, and the added anxiety of an unsteady economy and a war in Ukraine. It’s...
March Madness: Insanely Good for Marketers
What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy,...