Messaging
strategy
Change is natural,
talking about it
isn’t.
Organizational change can make people feel uneasy, skeptical, or out of control. Scattered communications and inconsistent messages make people feel worse. A messaging strategy that directly addresses the people being affected by change with the right communications, at the right time, in the right voice is critical.
A messaging strategy is the guidepost for developing communications with language that remains true to your brand’s voice, regardless of the business situation.
During times of change, the right messages can be the difference between rallying people to your cause or sowing seeds of conflict. Messaging is not about masking the truth with spin, it’s about talking and writing with heartfelt clarity and consistency.
Change is natural,
talking about it
isn’t.
Organizational change can make people feel uneasy, skeptical, or out of control. Scattered communications and inconsistent messages make people feel worse. A messaging strategy that directly addresses the people being affected by change with the right communications, at the right time, in the right voice is critical.
A messaging strategy is the guidepost for developing communications with language that remains true to your brand’s voice, regardless of the business situation.
During times of change, the right messages can be the difference between rallying people to your cause or sowing seeds of conflict. Messaging is not about masking the truth with spin, it’s about talking and writing with heartfelt clarity and consistency.
Change is natural,
talking about it
isn’t.
Organizational change can make people feel uneasy, skeptical, or out of control. Scattered communications and inconsistent messages make people feel worse. A messaging strategy that directly addresses the people being affected by change with the right communications, at the right time, in the right voice is critical.
A messaging strategy is the guidepost for developing communications with language that remains true to your brand’s voice, regardless of the business situation.
During times of change, the right messages can be the difference between rallying people to your cause or sowing seeds of conflict. Messaging is not about masking the truth with spin, it’s about talking and writing with heartfelt clarity and consistency.
We help tech companies
Brand
Voice
Corporate
Storytelling
Messaging
Stategy
Who we’ve helped
Cisco
Autodesk
NetApp
Symantec
GoDaddy
Gap, Inc.
What’s happening now
Leaders Think They’re Communicating, Employees Disagree
Employee communications seems to have regressed backwards since the pandemic. That’s unfortunate, because during the early days of Covid 19 leaders ramped up their communication efforts, and trust in leadership increased dramatically. The goodwill that leaders built...
Rethinking Change Communications for Hybrid Workers
We all thought the pandemic was waning and we’d return to some sort of normalcy last year. It didn’t happen. Now in 2022, we are still dealing with the uncertainty of COVID variant outbreaks, and the added anxiety of an unsteady economy and a war in Ukraine. It’s...
March Madness: Insanely Good for Marketers
What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy,...