Corporate
storytelling
Your
company’s story
humanizes
your brand
People relate to stories because they see bits of themselves in the trials and tribulations of authentic characters. In business and life, it’s the narrative that keeps us engaged. Stories bring your brand to life.
Customers and employees need authentic stories to connect to a company’s vision and values. You can talk all day about what you believe in. Your story makes it real. It tells the ‘why’ of what you do that will help your customers and employees understand your purpose in a way that a vision statement can’t.
Vaughan & Company takes the seemingly bare facts and brings forward the passion, the humor, and the irony to give you a rich story. Irreverent, compelling, unforgettable, funny and smart, stories humanize your brand.
Your
company’s story
humanizes
your brand
People relate to stories because they see bits of themselves in the trials and tribulations of authentic characters. In business and life, it’s the narrative that keeps us engaged. Stories bring your brand to life.
Customers and employees need authentic stories to connect to a company’s vision and values. You can talk all day about what you believe in. Your story makes it real. It tells the ‘why’ of what you do that will help your customers and employees understand your purpose in a way that a vision statement can’t.
Vaughan & Company takes the seemingly bare facts and brings forward the passion, the humor, and the irony to give you a rich story. Irreverent, compelling, unforgettable, funny and smart, stories humanize your brand.
Your
company’s story
humanizes
your brand
People relate to stories because they see bits of themselves in the trials and tribulations of authentic characters. In business and life, it’s the narrative that keeps us engaged. Stories bring your brand to life.
Customers and employees need authentic stories to connect to a company’s vision and values. You can talk all day about what you believe in. Your story makes it real. It tells the ‘why’ of what you do that will help your customers and employees understand your purpose in a way that a vision statement can’t.
Vaughan & Company takes the seemingly bare facts and brings forward the passion, the humor, and the irony to give you a rich story. Irreverent, compelling, unforgettable, funny and smart, stories humanize your brand.
We help tech companies
Brand
Voice
Corporate
Storytelling
Messaging
Stategy
Who we’ve helped
Cisco
Autodesk
NetApp
Symantec
GoDaddy
Gap, Inc.
What’s happening now
Zoom Meeting Success
The Problem in a Nutshell – we’re over-zoomed. The COVID19 pandemic has democratized videoconferencing, especially Zoom, which is growing exponentially. The Zoom platform has grown from 20 million users in December, 2019 to 300 million users in April,...
Five Steps to Driving Transformational Change in a Giant Company
It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
Start with Trust, not Perks, to Make a Great Place to Work.
What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled people stick around to make the company better and stronger for the future? Naturally, great pay and benefits are high on...