by Jeannine Vaughan | Brand Voice
What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy, fans can’t...
by Jeannine Vaughan | Brand Voice
The Problem in a Nutshell – we’re over-zoomed. The COVID19 pandemic has democratized videoconferencing, especially Zoom, which is growing exponentially. The Zoom platform has grown from 20 million users in December, 2019 to 300 million users in April, 2020. With Zoom...
by Jeannine Vaughan | Brand Voice
It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
by Jeannine Vaughan | Messaging Strategy
What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled people stick around to make the company better and stronger for the future? Naturally, great pay and benefits are high on...
by Jeannine Vaughan | Messaging Strategy
Customer-led digitization is what’s happening now, as companies seek to find the moments that matter to customers through AI, big data, and other technological innovations. The goal is to give customers a seamless buying experience. But, is it really wise to rely...
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