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March Madness: Insanely Good for Marketers

March Madness: Insanely Good for Marketers

by Jeannine Vaughan | Brand Voice

What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy, fans can’t...

Recent Posts

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(415) 495-4985

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