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Five Steps to Driving Transformational Change in a Giant Company

Five Steps to Driving Transformational Change in a Giant Company

by Jeannine Vaughan | Brand Voice

It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
Start with Trust, not Perks, to Make a Great Place to Work.

Start with Trust, not Perks, to Make a Great Place to Work.

by Jeannine Vaughan | Messaging Strategy

What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled people stick around to make the company better and stronger for the future? Naturally, great pay and benefits are high on...
Reverse Engineer the Customer Experience, Make Employees First

Reverse Engineer the Customer Experience, Make Employees First

by Jeannine Vaughan | Messaging Strategy

Customer-led digitization is what’s happening now, as companies seek to find the moments that matter to customers through AI, big data, and other technological innovations. The goal is to give customers a seamless buying experience. But, is it really wise to rely...
5 Master Tips for Leaders from Southern Storytellers

5 Master Tips for Leaders from Southern Storytellers

by Jeannine Vaughan | Corporate Storytelling

I’ve always been fascinated by the innate storytelling skills of Southerners. And, it’s not just famous Southern authors in the realm of Truman Capote or Harper Lee that can weave a good tale. Whether it’s on the back porch or the veranda, Southerners seem to relish a...

Recent Posts

  • March Madness: Insanely Good for Marketers
  • Zoom Meeting Success
  • Five Steps to Driving Transformational Change in a Giant Company
  • Start with Trust, not Perks, to Make a Great Place to Work.
  • Reverse Engineer the Customer Experience, Make Employees First

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  • Phone: (415) 999-1497
  • Email: [email protected]

 

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  • San Francisco, CA 94107
  • GPS: 37.757650, -122.397660

Vaughan & Company
681 Arkansas Street, San Francisco CA  94107
(415) 495-4985

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