by Jeannine Vaughan | Brand Voice
It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
by Jeannine Vaughan | Messaging Strategy
What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled people stick around to make the company better and stronger for the future? Naturally, great pay and benefits are high on...
by Jeannine Vaughan | Messaging Strategy
Customer-led digitization is what’s happening now, as companies seek to find the moments that matter to customers through AI, big data, and other technological innovations. The goal is to give customers a seamless buying experience. But, is it really wise to rely...
by Jeannine Vaughan | Corporate Storytelling
I’ve always been fascinated by the innate storytelling skills of Southerners. And, it’s not just famous Southern authors in the realm of Truman Capote or Harper Lee that can weave a good tale. Whether it’s on the back porch or the veranda, Southerners seem to relish a...
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