by Jeannine Vaughan | Messaging Strategy
Employee communications seems to have regressed backwards since the pandemic. That’s unfortunate, because during the early days of Covid 19 leaders ramped up their communication efforts, and trust in leadership increased dramatically. The goodwill that leaders built...
by Jeannine Vaughan | Messaging Strategy
We all thought the pandemic was waning and we’d return to some sort of normalcy last year. It didn’t happen. Now in 2022, we are still dealing with the uncertainty of COVID variant outbreaks, and the added anxiety of an unsteady economy and a war in Ukraine. It’s...
by Jeannine Vaughan | Brand Voice
What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy, fans can’t...
by Jeannine Vaughan | Brand Voice
The Problem in a Nutshell – we’re over-zoomed. The COVID19 pandemic has democratized videoconferencing, especially Zoom, which is growing exponentially. The Zoom platform has grown from 20 million users in December, 2019 to 300 million users in April, 2020. With Zoom...
by Jeannine Vaughan | Brand Voice
It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
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