by Jeannine Vaughan | Brand Voice
Working from home has a lot going for it—no commuting through bumper-to-bumper traffic, more flexibility, a kitchen that’s all yours for lunch and the ability to run a load of laundry while you’re in a meeting. It’s easier to take care of kids and pets. You can wear...
by Jeannine Vaughan | Brand Voice
As a writer, I admit I’m especially sensitive to bad writing when I see it out in the wild. And I feel like I’ve seen a lot of it lately: just content-factory crap getting churned out by the bucketful, if I can be so blunt. So much of it lacks originality, empathy,...
by Jeannine Vaughan | Brand Voice
Have you started using AI in business communications yet? The AI text-generator chatbot choices abound:Â ChatGPT, Google Bard, Microsoft Bing, and so many others. Are these chatbots the greatest invention since the dawn of time? Or the beginning of the end of human...
by Jeannine Vaughan | Brand Voice
What officially began in 1939 in an Illinois gymnasium, March Madness, a chaotic three weeks of college basketball, is now a widely successful brand. Hugely profitable for the NCAA, Las Vegas, and a host of other companies who ride along with the frenzy, fans can’t...
by Jeannine Vaughan | Brand Voice
The Problem in a Nutshell – we’re over-zoomed. The COVID19 pandemic has democratized videoconferencing, especially Zoom, which is growing exponentially. The Zoom platform has grown from 20 million users in December, 2019 to 300 million users in April, 2020. With Zoom...
by Jeannine Vaughan | Brand Voice
It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change. However, with the ever-accelerating speed of emergent forces in competitive markets, a company’s position can...
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